Ivy Brown

Ivy Brown is a highly seasoned global brand builder with proven success in driving revenue and income growth across a range of brands in the CPG, Financial Services, Technology and Nonprofit industries. She excels in connecting marketing strategies with P&L delivery, and champions talent in organizations that are seeking transformation in brand growth, digital engagement, and business performance. Ivy most recently served as the inaugural Chief Marketing Officer of WorkMoney, a national nonprofit organization dedicated to raising incomes and lowering costs. She established the marketing department and launched the brand and organization in the public domain through a national advertising campaign and earned media strategy. Importantly, she created a positive digital reputation for WorkMoney by delivering its mobile-first experience to reflect consumer needs and the brand’s unique value proposition. Under her leadership, WorkMoney’s membership more than doubled to 7.4MM. Prior to WorkMoney, Ivy led marketing and business delivery for iconic brands at Johnson & Johnson (Johnson’s Baby, Splenda No Calorie Sweetener, Acuvue Contact Lenses). Her previous work at TIAA Financial Services and TD Bank led to business and brand growth, and garnered industry recognition. Ivy has been an influential voice driving thought leadership in the advertising and marketing industries through her service on the National Advertising Review Board and the Association of National Advertisers Working Committees for Content, Agency Relations, and Media. As an executive leader, Ivy’s involvement in the broader community comes from a desire to give back at the local and national level. She previously served on the Board of the National Runaway Safeline, currently serves on the Board of LUCY Outreach (Lifting Up Camden’s Youth), and is Chair of the Board of Trustees at Moorestown Friends School, an independent pre-school through 12th grade day school. Ivy is a graduate of Washington University in St. Louis and holds an MBA degree from the Wharton School of Business at the University of Pennsylvania. She lives in Moorestown, New Jersey with her husband, Micah Buchdahl and their two children, Lily and Benjamin. For fun, Ivy plays competitive tennis.